Fractional CMO: Ecommerce & SaaS

With over 20 years of experience, I specialize in driving growth for small to medium-sized businesses ($30M to $500M) in both DTC and B2B sectors. My expertise lies in building and optimizing marketing functions, from team structure and technology stacks to customer acquisition, engagement, and retention programs. I focus on creating profitable, data-driven strategies that align with business goals, leveraging proven acquisition and media mix models for sustainable growth. My approach is fiscally disciplined and adaptable, ensuring marketing solutions are tailored to current business needs while designing scalable strategies for future milestones.